Empathy & Curiosity
The Need
The world may not actually view certain issues the way we do; or the manner in which we would like. Sometimes, they don’t even consider an issue which is important to us, at all.
Can we decipher ‘what’ agitates society; ‘how’ society interprets issues that are important to us?
What does it take to extract unbiased, informative, and human insights from the vast amount of information available through the World Wide Web, or any other source of textual content?
We are pioneering applications that help enhance and leverage two super-traits: Empathy and Curiosity – to address this uncomfortable reality.
A combination that can help solve a critical challenge for brands and individuals alike: what and how do people really think about a particular issue.
Our Solutions
Our solutions are not based on conditioning research or self-validating, presumptive surveys . . .they are based exclusively on how society views a particular issue, on what terms and, even, the very words it uses to address it in their subconscious, regular daily lives.
The results may surprise you, but that’s the beauty and challenge of human nature – people don’t always behave as we predict
01
Share of FindTM
Share of Find (SoF) measures the frequency with which a brand (or product) appears in organic search; typically, Google Search (but which could equally apply to other search engines).
SoF can be defined as the proportion of organic search results around a particular category or issues that includes a particular brand; in effect, the slice of the ‘Google findings pie’ that results for any particular search query.
02
Emotional Climate ReportsTM
Emotional Analytics reports reveal the emotions most associated with a particular issue, country and language.
The following emotions are tracked by default; they are based on various Discrete Emotion Theories focusing on those most associated with action (and or relevance to brands), but any particular emotional combination can be analysed:
anger, anticipation, disgust, fear, jealousy, happiness, loneliness, sadness, surprise
03
CompoEmo IndicesTM
CompoEmo Indices apply Emotional Analytics data to financial markets (or other business metrics) to generate competitive insights into the likely movement of the same.
For instance, CompEmo data is now available demonstrating their ability to correctly predict the movement of the following day’s BOVESPA index with a degree of accuracy in excess of 65% (for certain historical periods); however, the value of the index can be revealed by detailed correlation analysis against multiple factors.
04
Emotional Weather BulletinTM
Emotional Analytics reports reveal the emotions most associated with a particular issue, country and language.
05
Curiosity EngineeringTM
Coming Soon...
06
NEMO Empathy OptimizerTM
Coming Soon...
07
Easy EmpathyTM
Coming Soon...
08
Influencing Influencers’ TimelinesTM
Coming Soon...
Our Partners
